For Wineries
The only wine consultant who has scaled brands past $400M in revenue, and spent a decade making the product.
Brand Positioning
Many wineries are rich in story but unclear in expression. I help founders and leadership teams distill their positioning so consumers immediately understand who you are, what differentiates you, and why it matters. The goal is clarity that drives connection, and connection that drives growth.
Portfolio & Pricing Strategy
Portfolio structure and pricing signal more than revenue, they communicate brand identity. I advise on tier alignment, pricing psychology, and release strategy to ensure your wines are positioned in a way that reflects both market reality and long-term brand equity.
Direct-to-Consumer Growth Strategy
As distribution landscapes shift, DTC strategy becomes increasingly critical. I work closely with winery leadership to evaluate the full customer journey, from first touch to wine club retention, and design a more intentional, measurable path to growth. This is not tactical marketing support; it is strategic demand architecture.
Executive Advisory & Strategic Planning
The wine industry is navigating meaningful change. I partner directly with founders and executive teams as a strategic sounding board, helping evaluate growth opportunities, clarify priorities, and align marketing decisions with long-term revenue goals. My role is to bring outside perspective, commercial discipline, and consumer insight to the table. Particularly valuable for wineries operating under private equity ownership or preparing for a capital event.
Service Offerings
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Focused clarity. Defined outcome.
A high-impact engagement designed to align leadership around a specific growth priority, positioning, DTC strategy, portfolio structure, or brand evolution. This is about stepping back, assessing objectively, and defining a clear path forward.
Includes:
Executive discovery and stakeholder interviews
Brand, messaging, and DTC audit
Competitive and consumer positioning analysis
Portfolio and pricing evaluation (if applicable)
Strategic roadmap with prioritized recommendations
Ideal for wineries seeking alignment and momentum within a defined 4–6 week window.
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Ongoing strategic oversight with measurable progress.
For wineries ready to move beyond isolated tactics and build sustained growth. I serve as a strategic partner to leadership, guiding DTC evolution, marketing direction, and portfolio decisions with consistency and accountability.
Includes:
Comprehensive initial assessment
Quarterly strategic planning sessions
Campaign and funnel review
Wine club acquisition and retention strategy refinement
KPI alignment and performance evaluation
Ongoing executive advisory support
Typically structured as a 6- or 12-month partnership.
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Perspective for pivotal moments.
Reserved for founders and executive teams navigating inflection points — expansion, repositioning, portfolio shifts, or preparing for investment or transition. This engagement provides confidential, high-level strategic counsel rooted in both consumer behavior and commercial growth.
Includes:
Executive strategy sessions
Market and growth scenario evaluation
Portfolio and brand architecture review
Board-ready narrative and positioning refinement
Ongoing strategic sounding board access
Selective, limited engagements.
Why Work with Me
I've spent 15 years as a Senior Vice President of Marketing, scaling PE-backed B2B companies from $60M to $400M in revenue. I've built demand generation engines, led GTM strategy across multi-brand portfolios, and managed teams of 24 across marketing and sales development.
I've also spent 10 years making wine by hand in West Texas, harvesting grapes, managing production, and building a label from nothing.
Most wine consultants know the industry. Very few know what it actually takes to build a brand that grows. I bring both, and I work directly with founders and executive teams who are ready to think like a modern growth company.